#2 in the 2026 ranking
Interact
Best for personality-quiz lead magnets
Choose Interact when the main job is a focused personality quiz that captures an email lead and segments that person into an existing marketing stack.
Best free plan
Best free lead generation quiz software
Fillout is the best free lead generation quiz software for flexible quiz forms, offering 1,000 responses per month, scoring, conditional logic, workflows, integrations, and unlimited seats.
The winner here is based on usable free limits and core functionality, not on which paid product has the broadest marketing funnel.
Best fit for this job
Fillout
Best free plan for flexible quiz forms
Choose Fillout when generous free limits, scoring, multi-page logic, integrations, and flexible form workflows matter more than a specialized quiz-funnel experience.
Why it fits
Bootstrapped teams and operations-led businesses that want to create flexible quizzes or assessments connected to existing data tools.
Where it loses
Teams that need branded result experiences or deep conversion analytics on the free or entry tiers.
Official sources checked August 5, 2026: pricing · product
Visit FilloutVerified facts that change the decision
01Fillout Free includes 1,000 responses per month.
02Interact Free includes 100 completions but no integrations or branching.
03ScoreApp Free includes 10 responses.
04Opinion Stage Free includes 25 responses.
Other good fits
Alternatives, each inside its own lane
#5 in the 2026 ranking
ScoreApp
Best for scorecard marketing funnels
Choose ScoreApp when the core asset is a branded scorecard that diagnoses a lead, presents dynamic results, and feeds an existing CRM or follow-up stack.
#9 in the 2026 ranking
Opinion Stage
Best for social quizzes and audience engagement
Choose Opinion Stage when visual quizzes, polls, and surveys are primarily meant to engage an audience, capture emails, and travel well across landing pages, websites, and social channels.
#1 in the 2026 ranking
involve.me
Best for quiz funnels with built-in email automation and CRM
Choose involve.me for quiz funnels with built-in email automation and CRM, especially when the quiz must qualify a lead, save the result as contact data, and start a personalized sequence in the same platform.
Side by side
Job-specific comparison
| Tool | Best for | Starting price | Free | Email follow-up | Scoring and outcomes |
|---|---|---|---|---|---|
| Fillout | Flexible free quiz forms | Free, paid from $15/mo annually | Yes, 1,000 responses/mo | Workflows and respondent emails, custom emails on Pro | Calculations and scoring on Free; Multiple endings from Starter |
| Interact | Personality quiz lead magnets | $27/mo annually, $39 monthly | Yes, 100 completions/mo | No built-in multi-step sequence engine | Result mapping and branching logic on paid plans; Personality and assessment results |
| ScoreApp | Scorecard funnels | $30/mo annually, $39 monthly | Yes, 10 responses/mo | Abandon email on Business, CRM handles broader nurture | Weighted scorecard assessments; Dynamic result pages |
| Opinion Stage | Social audience engagement | $25/mo annually, $32 monthly | Yes, 25 responses/mo | External CRM and marketing automation integrations | Quiz and assessment scoring; Quizzes, assessments, and recommendations |
| involve.me | Quiz funnels with email automation and CRM | $29/mo annually, $49 monthly | Yes, 50 submissions or 500 visits/mo | Yes, conditional multi-step email workflows | Points, formulas, conditions, and routing; Answer-based and score-based outcomes |
Prices and plan limits verified on official vendor pages on August 5, 2026.
Questions
FAQ
Answers use the same capability definitions as the main ranking.
Is a free quiz maker enough for a real campaign?
It can be enough for validation or modest traffic. Check response caps, branding, integrations, multiple endings, and email follow-up before launch. A free builder may collect useful leads but still require a paid email or CRM tool.
Does Fillout Free support scoring?
Yes. Fillout lists calculations and scoring, conditional logic, workflows, integrations, unlimited forms, and 1,000 monthly responses on its free plan. Multiple endings require the Starter plan.
Related decisions
Continue comparing
Best for quiz funnelsBest quiz funnels with built-in email automation and CRMinvolve.me is best for quiz funnels with built-in email automation and CRM because scores, outcomes, contact properties, segments, and conditional email workflows sit in the same platform.Best for personality quizzesBest personality quiz software for lead magnetsInteract is the best personality quiz software for lead magnets because its templates, result mapping, and email segmentation are centered on turning an audience into categorized subscribers.Best scorecard platformBest scorecard marketing softwareScoreApp is the best scorecard marketing software when the campaign revolves around a scored diagnostic, dynamic result pages, lead insights, and CRM handoff.